Big Tex Vs Big Tech: The Battle To Reach Our Customers

Enter 2024 and another presidential election cycle. We’ve noticed an increase of reduced visibility for our posts on Facebook and Instagram, even to our followers. These platforms have implemented policies that often result in the suppression of firearms-related content, even when it complies with their guidelines.

It’s worth noting that this increase in censorship appears to coincide with the approach of the upcoming presidential election. Historically, we’ve observed that social media platforms tend to tighten their content policies during election years, often affecting topics they deem controversial – including firearms. This election-year ramp-up of censorship adds another layer of complexity to our already challenging social media landscape.

One of the most recent developments involved our Google Business account. It prevented our own employees from watching our videos due to restricted content settings. One thing you don’t want to appear to be doing in the firearm space is marketing to people under the age of 18, so all of our new content was marked to restrict our content for those older than 18. After some research and settings tweaking, we were able to watch our own content, but it wasn’t something that was super simple to find.